Insider: Volvo To Preview HEICO's SEMA Concepts In Frankfurt

We received an invitation from Volvo earlier this morning to take part in a preview event in the Frankfurt Show and check out two concepts tuned and designed by HEICO Sportiv prior to their SEMA (Specialty Equipment Manufacturers Association) debut in Las Vegas this fall. According to Volvo, the cars destined for Las Vegas are a high performance S80 wearing a heavily tuned bioethanol powered turbocharged 6-cylinder unit and a C30 that features a flower power exterior (that’s exactly how the Swedes describe it) and an intriguing custom interior. (The car pictured above is a stock Heico S80 and not the actual concept)